ToMI Deluxe Edition sold in Holland overpriced much?

Just went to the local most famous webshop in holland named bol.com and noticed the Deluxe Edition (and normal) being sold by them.
The price? 49.99 euro's.
Basically they the dollar symbol with the euro symbol, making it $10 more expensive ($60) than the TTG shop.

Is the reason for the "higher price" because they paid $49.99 from the TTG store themselves and charged basically $10 more to make a profit?
Or is it just "scamming" the dutchies out of more money than other countries?
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